Tag Archives: photography

Commercial product photography


commercial product photography
commercial product photography

I recently had the opportunity to do some commercial product photography for Systemlink Technologies. The products were shot on location and later they were removed from the background and dropped into the flyers and other promotional material. The company wanted high-resolution files to use in their print marketing. All the products were lit with a single ultra soft light for maximum description and minimum glare. The RAW files that I shot were then transferred into multilayered TIFF for ease of use in the graphic design end of the process It was great to work with a company who are leading the way in an exciting and innovative Technology. I think the images look great in the final brochure. 

commercial product photography
commercial product photography


The origin of the medium

The peculiar part about telling this story is that it is hard to know where to begin. It seems like long before the invention of the medium, photography had existed in our consciousness We desired a way to capture the fleeting moments, gestures and details which eluded the painters canvas. We wanted to flay the skin of life itself and hold it in our hands.

So when on the 7th of January 1839 Louis Daguerre revealed his process to members of the French Académie des Sciences it was without doubt an invention born of necessity and desire. The fact that less than a month later at a meeting of the Royal Institution in London William Henry Fox Talbot announced his unique photographic process, and displayed photographs he had made in 1835, Might well have suggested that he was the inventor of the photograph, However on a summer day in 1827 a man called Joseph Nicephore Niepce took the first photograph. It was only after his death that his colleague Louis Daguerre announced the process. The truth is that all of these men were fathers to photography and photography’s story began with a desire and not a process.

In so many ways you would expect that to be the starting point of our story but it is in fact the end, what Daguerre, Talbot and Niepce did was to solve the final part of the problem, That is to fix an image, to hold a projected image on paper or silver. The first part of the problem was focusing light and artists had been doing this as an aid to drawing for sometime. At first with the camera obscura meaning dark room and later with the camera lucida meaning light room. These drawing aids had a subtle and remarkable influence on the work painters like Caravaggio, Velázquez, da Vinci, and Vermeer. British artist David Hockney explored this in his book “Secret Knowledge “ and revealed the subtle evidence of the use of optics in many of the old masters work. Some people feel that it cheapens the work of these artists to suggest that they used a lens to project an image and work from that, However I feel quite the opposite In some small way the use of lens and the characteristics it imbued not only made for a new era in realism but also prepared us visually for the photographic era which we were so desperately seeking.

The Swap


I recently took part in “The Swap” an ongoing portrait project. It’s a simple idea two photographers agree to do a portrait of each other. I was approached to take part by a photographer I have worked with a few times now Oxana Kiryashoff. So we meet up on a morning in Bray, County Wicklow. You can see both of our portraits and many other pairings on “The Swap” web site 


I have to say I love what Stuart the organizer wrote on their tumbler about my work.

“Adrian Heffernan is a Dublin based photographer but you would be forgiven in thinking he was based on west coast of America as he has that kind of sensibility in the work he produces. He specialises in portraiture and has produced work for many publications. He has a distinct use of lighting in his work. The images are clean, stylish and well composed. He describes himself as laid back but his results are the result of i endeavor and thought.”


I really appreciate this thoughtful review of my work. I feel much indebted to him for letting me be part of this project.   

Into the White!


I have wanted to post about this shoot for some time. After shooting Ricky Mangala some time back we both were eager to work together again. He got the wonderful Deborah Bux to do the styling and on a very cold and wet day in Moxie we set about doing a fun and somewhat experimental shoot.

Ricky is a fantastic model to work with; He has such great energy and enthusiasm. This post is really about a few shots towards the end of the shoot. I loved the strong graphic, black and white theme, blown out highlights and casual poses from Ricky. Really like the feeling of space in these shots. I hope you like them too. Feel free to post and comment, Adrian

Louise Rawlins fashion designer


Louise R


Louise:  I am a kooky, curious fashion designer called Louise Rawlins. Raw Art Chic by Louise Rawlins is my distinguished fashion design brand. Key ingredients being an obsession with colourful materials and a love for playing with patterns, prints and discovering new colorways. I create self-drawn prints and unique fabrics. My designs are characterized by a superfluous use of materials through pleating, gathering, trailing, over-emphasized pattern cutting and design. The result being a luxurious, whimsical and elegant collection.

I include this from her blog because she says it far better than I ever could. Louise is high energy and lots and lots of fun. We shot in Moxie with a great team Make-up artist was Ann-Marie Carey, Hair stylist was Raissa Gilligan and our model was Ana Belous. Needless to say all the items are by the delightful Louise Rawlins with the hat being made by my sister Georgina Heffernan.

This shoot was published in TV Week and also featured online




In the gallery I have included the TV Week shot and a back of camera image