Tag Archives: commercial

Beautiful You


Video for website
Video for website for Beautiful you

This is a video I did for Patricia O’Toole. Her brand “Beautiful You” is all about Classic clothing with built-in smoothing support to help you look and feel as beautiful as you are! It was such a pleasure to video this photo shoot. We had a wonderful makeup artist Sharon Dmake and model Ruta from Distinct model agency. We created many short videos on the day for her social media and website. It really gets you behind the scenes on a very beautiful photoshoot with beautiful clothes.

You can see the collection and find out more on Patricia’s website


So lights, camera & ACTION !

Commercial product photography


commercial product photography
commercial product photography

I recently had the opportunity to do some commercial product photography for Systemlink Technologies. The products were shot on location and later they were removed from the background and dropped into the flyers and other promotional material. The company wanted high-resolution files to use in their print marketing. All the products were lit with a single ultra soft light for maximum description and minimum glare. The RAW files that I shot were then transferred into multilayered TIFF for ease of use in the graphic design end of the process It was great to work with a company who are leading the way in an exciting and innovative Technology. I think the images look great in the final brochure. 

commercial product photography
commercial product photography


an-drog y-ny



1. Having both female and male characteristics; hermaphroditic.

2. Being neither distinguishably masculine nor feminine, as in dress, appearance, or behaviour.

A few images from a recent shoot with an androgynous theme. This shoot was styled by Alisande Fitzsimon with hair and make-up by Giovanni Jimenez, Our model for this shoot was Gemma from Catwalk model agency www.catwalkmodels.ie

Niamh O Neill


Well here are a few images from a recent shoot with Designer Niamh O’Neill, She won ‘Fashion Designer of the Year’ at the Irish Fashion Innovation Awards and I had the pleasure of photographing her for The Irish Daily Mails You magazine. It was such a joy to work with her and to shoot her in her own creations.

Our team for the day was the wonderful Ciara Red using C Red cosmetics CRed.ie and our Hair stylist was the delightful Emari Williams.

There was a lot of behind the scenes fun and so I have included a shot of the girls dancing to Thriller in the slide show with the image from the magazine and a few alternatives, Hope you like them.