Louise: I am a kooky, curious fashion designer called Louise Rawlins. Raw Art Chic by Louise Rawlins is my distinguished fashion design brand. Key ingredients being an obsession with colourful materials and a love for playing with patterns, prints and discovering new colorways. I create self-drawn prints and unique fabrics. My designs are characterized by a superfluous use of materials through pleating, gathering, trailing, over-emphasized pattern cutting and design. The result being a luxurious, whimsical and elegant collection.
I include this from her blog because she says it far better than I ever could. Louise is high energy and lots and lots of fun. We shot in Moxie with a great team Make-up artist was Ann-Marie Carey, Hair stylist was Raissa Gilligan and our model was Ana Belous. Needless to say all the items are by the delightful Louise Rawlins with the hat being made by my sister Georgina Heffernan.
This shoot was published in TV Week and also featured online
In the gallery I have included the TV Week shot and a back of camera image